Data Science Services for Retail Businesses

Data Science Services

Our data science services help retail businesses transform customer data into actionable insights and strategic growth opportunities.

Our Data Science Services

Database Analytics & Insight

Understanding your database is the key to unlocking the potential of your future HERO customers—the ones who will spend the most and stay the longest. While it's easy for a small business owner to know their customers personally, for larger businesses, the answers lie in your data.

    Your database holds valuable clues:

  • What is your best customer profile and how do you find more of them?
  • What did they buy—new products, discounted items, or full-priced goods?
  • What is their subsequent lifetime value?
  • When did they make a second and subsequent purchase?
By analysing this data, you can uncover early indicators of future high-value customers, identify warning signs of lapsing behaviour, and build a personalised, data-driven contact strategy to keep them engaged and loyal.
With the right insights, your marketing strategy becomes sharper, ensuring long-term growth and retention.

Customer Data Platform

Leveraging our advanced cloud-based Customer Data Platform—designed to integrate seamlessly with both new and legacy systems—we specialise in managing complex data sets across offline and online channels. Our secure data services are tailored to support your business and system requirements.
We begin by consolidating all your customer data, regardless of source, to create a unified single customer view and work with your team to identify analytics priorities and essential data points to provide you with the insight you need to inform business decisions.

Multi-channel Attribution

Where do your customers come from? Was it a Facebook ad, a Google search, or an abandoned basket email that drove the purchase—or did a combination of touchpoints contribute to the sale? And if so, how do you determine the right level of investment for each channel to maximise incremental returns?
For instance, if few sales are attributed to paid social on a last-click basis, how much impact would reducing spend in that area have? Similarly, while direct mail is costly, would shifting that budget entirely to digital truly improve efficiency?
Channel attribution provides clarity by analysing how your channels interact throughout the customer journey. Through structured incrementality testing and multi-channel touchpoint analysis, we assess the unique contribution of each channel.
Our advanced attribution models go beyond oversimplified last-click or code-based views, enabling data-driven decisions that reflect your entire multi-channel ecosystem.
At Tapestry, we work with your existing data, recommend and guide additional testing and analysis, and deliver actionable insights and implementation plans. Our goal is to enhance the performance of your media investments, helping your business grow with confidence.

Marketing Strategy

At Tapestry, we ensure that every aspect of your marketing strategy is backed by data, built for execution, and aligned with your business goals—because success is in the details.

Customer Lifetime Value: Building Long-Term Relationships

    We believe in lasting relationships—not fleeting transactions. Using advanced customer lifetime value analysis, we help you:

  • Predict customer lifetime spend with accuracy.
  • Understand how channels, products, and offers influence retention and revenue.
  • Identify early signs of changing customer behaviour.
  • Optimise media, product, and offer strategies to attract high-value customers.
  • Develop contact strategies to maximise share of wallet.

Multi-Channel Acquisition: Customer Recruitment That Counts

    Bringing in new customers is the foundation of growth. We combine data-driven insights and channel attribution expertise to:

  • Optimise existing channels by targeting customers most likely to become your best customers.
  • Use structured testing to expand your channel mix and measure new channel impact.
  • Develop recruitment strategies focused on acquiring high-value, long-term customers.

Conversion: Turning Buyers Into Loyal Customers

    The key to growth lies in turning first-time buyers into repeat customers, converting them to a second and subsequent purchase. With our expertise, we'll help you:

  • Discover the products and timing most likely to drive conversion to a second purchase.
  • Develop tailored strategies for converting customers based on historic data and industry insights.
  • Perfect timing and propositions to set the stage for sustained customer loyalty.

Reactivation: Bringing Customers Back

    When good customers drift away, we'll help bring them back. Our data-led reactivation strategies include:

  • Identifying early signs of lapsing behaviour.
  • Triggering interventions to re-engage before customers fully lapse.
  • Targeting the highest-potential segments within your lapsed database.
  • Understanding the lifetime value of reactivated customers and optimising strategies accordingly.

Testing & Execution: Always Be Testing

    The path to marketing success is paved with continuous learning. We provide:

  • Structured test-and-learn plans tailored to your goals.
  • Support in executing tests and analysing outcomes.
  • Insights to refine messaging, product offers, timing, and pricing for optimal results.

Financial Modelling

Forecasting has always been at the forefront of decision making and planning.
In business, if you want to make the right decisions about spending, accurate sales forecasts are essential.
We can help you move from forecasting based on campaigns to customer forecasting.
We use our modelled understanding of how your customers have moved through different segments and generated sales in the past, to allow us to project future sales using your database understanding and key inputs relating to market trends, customer acquisition targets and investment decision.
This approach will provide you with greater financial accuracy based on database movements and performance and will allow you to produce complex financial scenario modelling to inform your business decisions.

Direct Mail Strategy

At Tapestry, we specialise in maximising the effectiveness of your direct mail campaigns, whether you already mail frequently or testing direct mail for the first time.
If you're new to direct mail, we'll guide you through every step of the process, from strategy development to execution, ensuring your first campaign delivers the results you're looking for.
We begin with an in-depth analysis of your current customer data, including historical performance, seasonal trends, and data selection criteria, to develop a targeted direct mail strategy. This strategy will not only help acquire new customers and drive incremental sales but also reactivate lapsed audiences, ensuring your campaigns are both impactful and efficient.
We select data based on analysis of optimal customer performance, provide offer and format recommendations and best-practice campaign timings. We'll help you test and measure the effectiveness of each touchpoint, using incrementality testing to understand the direct impact of mailings on different customer segments.

Direct Mail Execution

We handle all aspects of campaign execution—coordinating with print and fulfilment partners, processing customer data, and providing forecasts on expected responses.
Throughout the campaign, we offer matchback analysis to track performance and provide insights into how you can refine future campaigns.
Whether you're a direct mail veteran or exploring this channel for the first time, Tapestry ensures your campaign is data-driven, strategically sound, and positioned for success.

Growth Strategy

We transform data insights into actionable growth strategies tailored to your business objectives. Our approach identifies untapped opportunities, optimizes customer acquisition channels, and develops retention programs that maximize customer lifetime value while reducing churn.

Data Compliance

Our compliance solutions ensure your data processes meet GDPR and other regulatory requirements. We implement robust data governance frameworks, conduct privacy impact assessments, and develop secure data handling protocols that protect customer information while maintaining business flexibility.

Contact Us About Our Services

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Ready to Elevate Your Data Intelligence?

Let's explore how our data science solutions can help you harness the complete potential of your customer insights and fuel sustainable business expansion.

Contact Our TeamCall Us +44 20 8243 8737