The Tapestry Agency
Our Story
Tapestry is a data insight and marketing strategy agency that helps multi-channel retailers grow faster and more profitably with less guesswork and more confidence.
Founded in 2018 by industry experts who've spent their careers on the front line of marketing, Tapestry was created with a simple goal: to make advanced data science and AI practical, actionable, and accessible, not just for the biggest brands, but for businesses of all sizes.
We're a small, ambitious team that believes in straight-talking advice and real-world solutions. We've been in your shoes, so we understand the pressures you face and we know what works. Whether it's making sense of complex data, improving customer targeting, or driving smarter growth, we're here to help you turn insight into action.
Our Values
These core principles guide everything we do at Tapestry Agency.
Data Integrity
We believe in the power of accurate, high-quality data and maintain the highest standards in data collection, processing, and analysis.
Client Partnership
We work as extensions of our clients' teams, ensuring solutions fit their unique needs and culture.
Technical Excellence
We maintain the highest standards of technical expertise and continuously expand our capabilities.
Measurable Impact
We design solutions that deliver quantifiable business value and return on investment.
Innovation
We embrace emerging technologies and methodologies to provide cutting-edge solutions.
Long-term Vision
We build solutions that scale and adapt to changing business needs and technological landscapes.
Our Team
Meet the experts behind The Tapestry Agency's innovative solutions and teams.
Robert Colquhoun
Co-Founder & CEO
Lately a Director and Investor in furniture brand Myakka, as well as marketing consultant to several growing multi-channel businesses, he made his name by co-founding and building software-to-entertainment multi-brand, multi-channel Dream Direct plc to become a £25m gross revenue 4-brand company listed on AIM, with 1 million+ customers and 85 employees. Robert obviously never takes a day off, but if he did he would potter in his garden, collect books, go travelling, and occasionally relax at the altar of Bacchus.
David Lockwood
Co-Founder & Insight Director
As Director of Global Marketing at Boden, he managed a 30-strong team with a £70m budget, delivering 20% growth and transforming customer recruitment from 60% offline to 60% digital. Previously Head of Analytics at Direct Wines, Marketing Director at The Cotswold Company and Head of Marketing at Dream Direct plc. A keen sailor and skier but is most at home on 2 wheels, can often be seen navigating London on his folding bike.
Claire Odom
Client Strategy Director
Most recently Managing Director at Proactiv UK, the world's largest acne brand and formerly the European Marketing Director for US Direct Marketing Firm, Guthy-Renker, as well as Marketing Director at Direct Wines. Her experience encompasses managing complex, multi-channel businesses within challenging trading environments and utilising consumer data to identify new opportunities and solutions to improve business performance. Outside work, Claire enjoys running, yoga and dabbling in triathlons.
Mark Sargent
Co-Founder & CTO
Mark has implemented websites, smartphone apps, mail order, warehouse, telecom and stock control systems, built customer data and ecommerce platforms and managed large teams to ensure 24/7 operation of all systems and platforms. He has played senior IT roles at home interiors brand Myakka, entertainment brands Webb Ivory and Dream Direct, gift brand Past Times and children's toy brand Early Learning Centre
Want To Work With Us?
We are always seeking talented and passionate individuals to join our team and contribute to our clients' success. Together, we can create innovative, data-driven solutions that make a real difference.
We at The Tapestry Agency are dedicated to creating an inclusive and equitable environment where everyone feels valued, respected, and empowered to succeed, no matter their background or identity.