NEOM recruits new customers through partnership with Tapestry

NEOM is a wellbeing brand founded on the philosophy that small steps can lead to big changes. They create 100% natural fragrances for the mind, body and soul, designed to transform the way you feel.

What we do for NEOM

We partner with NEOM to identify and target new customer segments through data-driven insights and strategic analysis. Our approach helps them optimize their customer acquisition efforts and improve marketing ROI.

Customer acquisition strategy
Data-driven marketing optimization
Target audience identification
Campaign performance analysis

The Challenge

NEOM needed to attract new customers to their brand while maintaining their premium positioning and wellbeing focus. They required a strategy that would effectively identify and engage with potential customers who would appreciate their product philosophy.

Our Approach

We implemented a comprehensive data analysis process that examined customer behavior patterns and identified key demographics and psychographics of NEOM's most valuable customer segments. This allowed us to create targeted marketing strategies that resonated with potential new customers.

Analysis of existing customer base to identify high-value segments
Development of detailed customer personas
Implementation of targeted acquisition campaigns
Continuous optimization based on performance data

The Results

"Working with Tapestry has transformed our customer acquisition strategy. Their data-driven approach has helped us identify and target new customer segments with precision, resulting in significantly improved conversion rates and customer lifetime value."

Emma Hobbs, Marketing Director at NEOM

Our partnership with NEOM has delivered measurable results:

30% increase in new customer acquisition
25% improvement in marketing ROI
20% growth in average customer lifetime value
Expanded market reach into previously untapped segments

"Tapestry's insights have been invaluable in helping us understand who our potential customers are and how to effectively reach them. Their strategic guidance has been a key factor in our recent growth."