The Tapestry Agency - Data Science for Retail
Transforming Customer Data Into Strategic Advantage
We're a UK-based data science agency that turns complex customer data into clear, actionable insights that drive business growth.
What We Do
Our Expertise
We specialise in helping e-commerce retailers grow faster and more profitably by unlocking the full potential of your customer data.
Single Customer View
We integrate your data sources to create a unified customer view that reveals:
- Cross-channel engagement patterns
- Customer behavior evolution
- Untapped growth opportunities
Database Analysis
Our analysis of cross-channel behaviors helps you answer critical business questions:
- Maximize incremental ROI
- Identify high lifetime value customers
- Detect early lapsing signals
Precision Marketing
We craft multi-channel marketing strategies designed to:
- Target your most valuable customers
- Increase retention and repeat purchases
- Build long-term customer loyalty
Our Services
Data Science Solutions
Discover how our data science expertise can transform your business with actionable insights and strategic recommendations.
Database Analytics & Insight
Understanding your database is the key to unlocking the potential of your future HERO customers—the ones who will spend the most and stay the longest. While it'...
Learn moreCustomer Data Platform
Leveraging our advanced cloud-based Customer Data Platform—designed to integrate seamlessly with both new and legacy systems—we specialise in managing complex d...
Learn moreMulti-channel Attribution
Where do your customers come from? Was it a Facebook ad, a Google search, or an abandoned basket email that drove the purchase—or did a combination of touchpoin...
Learn moreMarketing Strategy
Summary At Tapestry, we ensure that every aspect of your marketing strategy is backed by data, built for execution, and aligned with your business goals—because...
Learn moreFinancial Modelling
Forecasting has always been at the forefront of decision making and planning.
Learn moreDirect Mail Strategy
At Tapestry, we specialise in maximising the effectiveness of your direct mail campaigns, whether you already mail frequently or testing direct mail for the fir...
Learn moreDirect Mail Execution
We handle all aspects of campaign execution—coordinating with print and fulfilment partners, processing customer data, and providing forecasts on expected respo...
Learn moreGrowth Strategy
We transform data insights into actionable growth strategies tailored to your business objectives. Our approach identifies untapped opportunities, optimizes cus...
Learn moreData Compliance
Our compliance solutions ensure your data processes meet GDPR and other regulatory requirements. We implement robust data governance frameworks, conduct privacy...
Learn moreOur Features
Data Science Expertise With Business Acumen
We combine advanced data science techniques with deep business understanding to deliver insights that drive real results. Our team of experts works closely with you to understand your unique challenges and opportunities.
Client Testimonials
Client Testimonials
See what our clients say about our data-driven results
"They talk about putting your customer at the heart of your decision making and they enable us to do that… They produce very detailed, accurate and believable MI (marketing intelligence)… the insight from the team helps turn those numbers into actions and decisions. They are my go-to bell weather of how the business is doing."
Ryan Shannon, CEO - BAM
"Tapestry helped us identify where we were under-investing to recruit new customers and predicting too-high returns on core customers based on past performance. Through Tapestry's data analysis and recommendations, we now have a strong forecasting model to keep us on track."
Tracey Putt, MD - Museum Selection
"It's refreshing to work with a data insight agency that doesn't just send customer analytic reports. They tell us what the key learnings are, give us practical recommendations on how to respond to opportunities and challenges identified by our customer data, and help us to set up, execute and measure tests to change behaviour."
Zoe Bray, Marketing Director, Celtic & Co
Get in Touch
Ready to Transform Your Data Strategy?
Let's discuss how our data science expertise can help you unlock the full potential of your customer data and drive business growth.