In our latest Retail Leaders Forum, David Lockwood, our Insight Director, chaired a discussion with multi-channel retailers about the challenges of the AW21 season, and how it stood out from previous years. Our last post, Lessons from a unique Autumn/Winter 2021...
The UK’s first post-lockdown Autumn/Winter season has certainly been a mixed bag. ONS figures showed that the retail sector during the final quarter of 2021 grew by 6.2% compared to Q4 2020. Meanwhile, IMRG found that online retail fell by an average of 13%. In this...
In the words of nineteenth-century retailer John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Today, measuring the impact of marketing campaigns is just as important as it ever has been. In a recent Retail...
With customer acquisition costs rising steadily over the past six years, multi-channel retailers across all sectors are turning to subscription-based models to achieve longer-term engagement with their customers. From streaming services (e.g. Netflix), to software...
Many surprising things happened in the world of retail in the last few years. A real eye opener for multi-channel retailers was the speed that previously reluctant older customers took to shopping regularly online, with the number of over 55s trebling this year alone....
For decades, Black Friday has kicked off a critical end-of-year trading period for many retailers. Complex supply chains and changeable customer behaviours have always made this tricky, but 2021 brings a special set of challenges. With this in mind, here are our top...
This month we’ve been chatting to multi-channel retailers about their acquisition strategies for AW21. In our last post, we discussed timings for promotions, discount strategies, and how to create unique marketing campaigns. Here, we explore how retailers can overcome...
The Autumn-Winter season is an important period for customer acquisition, since it includes Black Friday, Cyber Monday and the general lead-up to Christmas. AW20 was, of course, exceptional in many ways, with the pandemic providing a boom for online retail while...
In our latest Retail Leaders Forum, Insight Director David Lockwood joined multi-channel retailers to share ideas for boosting customer retention. In part one, we discussed the role of micro-segmentation, how to increase personalisation and relevance, and the...
Many retailers saw a spike in sales during the lockdowns, with new customers and high response rates. But as consumers started to return to physical stores, this left a wave of lapsing customers to re-engage with. Therefore, given the unprecedented events of the last...
Brexit has inevitably made the world of multi-channel retail more complex in a number of ways, not least shipping from the UK to the EU. From the 1 July 2021, the EU has introduced changes to how VAT is collected. This will have a big impact on UK-based...
In our last Retail Leaders Forum, our Insight Director, David Lockwood, shared Tapestry’s guidelines on how multi-channel retailers can build a fractional attribution model to have a deeper understanding of marketing channel performance for more efficient budgeting...
Most recently Chief Marketing Officer at global fashion brand Long Tall Sally, she built her reputation as Managing Director of data solutions at Epsilon Abacus. She was a co-founder of the Abacus Alliance that pioneered transaction data-sharing in the UK and a Group Account Director at Claritas (now Acxiom). Lara is a GDPR advocate and was a board member at the Data Protection Network.
Outside work, Lara is a book lover, enjoys adventures abroad, musicals, cycling and walking.