We’re continuing to build our customer team and are pleased to welcome Nicola Travis, who joins us as Client Director. She’ll be working with our clients to help them plan, manage, and deliver data driven marketing strategies, so they gain the maximum value from their campaigns and customer activity.
Nicola joins us from omnichannel retailer Matalan where she focused on driving sales and engagement through direct customer communications and developing the value of its loyalty programme.
With a wealth of multi-channel experience gained from a host of retailers, her skills encompass online and offline marketing, including CRM, data insights, acquisition and retention, planning and strategy.
“I’ve first-hand experience of the difficulties multi-channel retailers have faced in the last few years and the challenges around today’s trading environment,” commented Nicola. “But I know the value of having an effective data-driven marketing approach and will use my experiences to help our clients build stronger businesses.”
“Nicola brings that rare combination of client-side and agency-side knowledge so she understands how a data-driven marketing agency operates and can quickly relate to our clients,” said Co-founder and CEO at Tapestry, Robert Colquhoun. We’re excited to have her on board and know our clients will benefit from her marketing insights.”
