Discussion: Getting prepared for the unpredictable peak season ahead – session 1

Continuing the conversation started during lockdown between leaders and senior directors of multi-channel retail brands, this discussion will look focus on getting prepared for the unpredictable peak season ahead. We will debate views on the outlook for store and online sales, the best way to forecast in uncertainty, best use of the marketing channel mix, what to measure, response to a possible 2nd infection wave and lockdowns, managing additional order spikes and many other questions leaders want to pose to the group on autumn/winter 20 planning. The session will be in the form of a question and answer Zoom session chaired by David Lockwood.