Discussion: Customer retention and loyalty

Most multi-channel retailers have benefited from a surge of new online customers driven by pandemic restrictions. With few other options, these customers have continued to buy. But with high street retail soon to return, multi-channel retailers will have to work harder to keep these new-found customers coming back. Are you doing enough to keep new customers engaged to buy again, what are you doing to get them to buy more frequently and how do you turn them into brand loyalists?

 In this session our very own resident expert David Lockwood, Co-Founder and Insight Director of Tapestry will share marketing strategies and tactics you can implement to retain customers and keep them loyal. David will draw on his 20+ years of client side marketing experience, along with his learnings from rolling up his sleeves with Tapestry client to help them develop and measure effective retention strategies. After questions and answers with David, we’d love to hear about your own ideas to retain customers.