Discussion: Customer Acquisition – what leaders need to know

New Customers are the lifeblood of your business. But the objective is not to recruit any type of new customer at any cost – profitability comes from recruiting new customers that have the potential to become loyal high value buyers. Do you know what these types of customers look like? Are you looking for them in the right places, are you investing enough to acquire them, are you measuring their true value and what tactics do you have in place to convert them to a second purchase?

In this session David Lockwood, Co-Founder and Insight Director of Tapestry will share marketing strategies, tactics and measures to acquire customers from the right channels and with the right potential future value to become repeat, profitable buyers. David will draw on his 20+ years of client side marketing experience, along with his learnings from rolling up his sleeves with Tapestry clients to help them develop and measure effective customer acquistion strategies. After questions and answers with David, we’d love to hear about your own strategies to acquire new customers.