We are co-hosting an exciting lunch event with Clicky Media to discuss what’s working in digital marketing, what’s not and how to measure the success of digital activity against other types of marketing activity.
Date: Wednesday 08 February
Time: 12 pm – 2 pm. Lunch and drinks provided
Location: The Ampersand Hotel, South Kensington, London, SW7 3ER
8-10 Ecommerce leaders will come together to share ideas on multi-channel attribution, led by David Lockwood, Co-Founder and Insight Director of The Tapestry Agency, and Conversion, led by Joe Marshall, UX Research and Conversion Manager at Clicky Media.
- Understand fully how efficient your marketing spend is in each channel
- Learn how to set up and run incrementality testing in all channels
- Attribution methods: pros and cons
- Attribution as a journey
- Understand website analytics for optimisation vs reporting
- User insight v ‘best practice’
- Approaches to testing
Email [email protected] if you’re interested in attending.
