Discussion: Coping with unprecedented high demand during lockdown

Unusually high sales of popular products for lockdown can be both a gift and a challenge for leaders of multi-channel retail brands. The revenue is welcome but fulfilling the demand and maintaining service levels in difficult circumstances can be tricky, as can working out how to communicate with active, reactivated and new customers all behaving in different ways than expected.

Chaired by David Lockwood, this will be a question and answer Zoom session for the group to share practical ideas how to respond to the unique challenges you face. The session will build on the Tapestry Briefings held over the last 6 weeks where over 25 multi-channel retail leaders have come together on Zoom across the weeks to discuss response to the impact of COVID19