The Tapestry Agency has announced the appointment of Claire Odom as Client Strategy Director, to help scale the business during its next phase of growth.
Working alongside Co-founder and Insight Director, David Lockwood, Claire brings the perfect mix of customer focused retail experience to support the development of Tapestry’s analytical and strategic operations, enabling the agency to grow in line with client demand.
Claire has a wealth of experience in multi-channel marketing, change management, warehouse management, and finance management. In her most recent position as Managing Director UK & Ireland for global skincare group, Proactiv, Claire led the company through two large-scale acquisitions.
Prior to this, Claire held the role of Marketing Director at Laithwaites Wine, in which she was responsible for the full marketing mix, including customer acquisition, retention and reactivation.
Robert Colquhoun, Co-founder and CEO of The Tapestry Agency, commented: “Claire is one of very few individuals in the UK – in the realm of retail commerce – who can instinctively interpret customer data across each channel to deliver practical development strategies that work. Having already worked with David client-side for a number of years, this unique partnership is just what we need to drive the business forward.”
Robert added: “We have reached a milestone in Tapestry’s development. We’ve established our core proposition and continued to gain new clients, particularly during Covid, when analysis of customer data has become even more important for retailers. Claire is joining us at the end of a really interesting year and will help us build on that momentum to take these strategic services forward.”
Claire Odom commented: “I’m a passionate problem-solver. My background, and the retail businesses I’ve been involved with, have required me to get to grips with problematic business areas, identify the weak spots, and implement strategies to improve overall performance. The key is to ask the right questions of the data to find an appropriate solution for the client.”
Claire continued: “Having worked with David, I know the passion and energy he brings to Tapestry. I’m excited to be part of such an inspirational team who work so hard to develop the best multi-channel strategies for their customers. With a wealth of experience on the client side, I’m looking forward to applying this knowledge within an agency environment.”
