In an Upper Clash session on "Making the most out of infrequent luxury customers", David Lockwood wonders why brands seldom ask customers for product feedback after six months – explaining it’s a good way to keep up continued engagement.
In an Upper Clash session on "Making the most out of infrequent luxury customers", David Lockwood explains how appending data can be especially useful to businesses selling infrequently purchased products.
David Lockwood speaks at an Upper Clash event on "Evaluating funding options for consumer brands". He emphasises that as marketing budgets increase post-investment, brands should focus on customer retention as well as recruit new customers.
Most recently Chief Marketing Officer at global fashion brand Long Tall Sally, she built her reputation as Managing Director of data solutions at Epsilon Abacus. She was a co-founder of the Abacus Alliance that pioneered transaction data-sharing in the UK and a Group Account Director at Claritas (now Acxiom). Lara is a GDPR advocate and was a board member at the Data Protection Network.
Outside work, Lara is a book lover, enjoys adventures abroad, musicals, cycling and walking.