Premium British womenswear brand Jigsaw is partnering with The Tapestry Agency to support its digital-first strategy and journey...

Trading successfully for 14 years, selling supersoft and sustainable clothes for active people, BAM’s marketing strategy was centred...

Premium gifting business Biscuiteers has ambitious growth plans as it continues to champion the sending of biscuits through...

The Tapestry Agency Co-founder and Insight Director, David Lockwood joined Andrew Veitch on the Joy of Marketing podcast to talk about customer-centric marketing and why putting people at the heart of your thinking is key to success. They talked about: Not just...

  Far from being the past, today, offline marketing is more relevant than ever. Get it right, and even digital pure plays can see significant performance uplift across all their activities. Complementing digital activity, offline marketing enhances its value,...

It's been the mainstay of mail order businesses for decades, and even in this digital-first world, the humble catalogue remains a crucial marketing channel.  From driving customer acquisition and retention to brand building and supporting multi-channel activity,...

David Lockwood, Co Founder and Insight Director of The Tapestry Agency talks about the unending quest of multi channel retailers to understand marketing channel performance so they can maximise the return from their marketing budget. What's the solution? David...

David Lockwood takes a look at predictions for the multi-channel retail sector for Autumn/Winter 2021 and shares his tips on how to forecast for it. He talks about using insight from the customer database and past campaigns to predict both existing customer and new...

In this podcast Ryan Shannon tells an interesting story to Chloë Thomas about how BAM Bamboo Clothing marketing spend has shifted from 70% catalogue to 70% digital over the past few years. Key to this is the ongoing work that Tapestry is doing to help BAM understand...

David Lockwood discusses ways in which multi-channel retailers can build loyalty across their customer base. He talks about loyalty as three broad categories – transactional, functional and emotional. Video 6 mins 34 seconds. 

Customer acquisition is not about recruiting any customer at any cost. Long-term profitability comes from recruits that have the potential to become loyal high-value customers. David Lockwood shares his thoughts on making sure acquisition measurement balances cost per...

David Lockwood talks about which marketing channels are getting cut through for multi channel retailers in 2021. He specifically references direct mail, influencer marketing and TV. Video 6 minutes 35 seconds.